Clearcast Digital Media Podcast

In most colleges class, the reading assignments given to students are commonly ignored. A syllabus is given at the beginning of the year, and students must stick to that sheet to know what reading they have to do. In this class, the assignments are given each week, and are all online which makes different pages much more accessible. Also When you only have to read 4 different links, it is allot easier than reading 2 chapters on something boring.I say this because I really enjoyed reading the links about getting started with HTML.  The link by Dave Raggett  was a really good basic overview of things you can do to a website with proper HTML.The Podcast that I listened to, from Clearcast Digital Media  was really good. It was a very basic podcast, but it was very clear. good background music, no other ambient sounds. The content they talked about was really interesting. While listening to it, I even jotted down some notes, because the guys talking seemed like they had a really good knowledge of new media. They began discussing what new media is, and why new media is “new”. Will new media always be called “new”?There were alot of key points that this podcast made. It discussed to uses of new media. It allows for a 2-way communication between the buyer and the seller. The more in-depth and sturctured a company’s website is, the more trust the viewer will have in purchasing products from that company.The podcast discussed allot about online advertising as a form of new media. Online advertising is a good tool because it can be directed at a specific target audience, as opposed to spending lots of money on TV advertising that will directly to a larger quantity of people, but in a much broader field. The main key of online advertising is that you have a huge audience, and the investment is minimal.They discussed one example of this idea. A company that sold blenders made a cheap advertisement called “Will It Blend” in which the CEO of the company tried to blend various objects: beef, cell phone, a watch, batteries. The ad cost little to make and became a hilarious “how-to” ad which spread across the internet. The ad cost little to make, and because it caught on so quickly (because of sites like youtube.com) has had over $6 million views. The biggest growth is online new media is in the problem solving field. Companies that have “how to” videos and other tools to help the users on the website gain lots of revenue from  viewer hits.The biggest thing i took from this podcast, is that incorporating video into any type of website completely enhances the website.In all, I really enjoyed this podcast. Very informative, and enjoyable to listen to.